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PRODUCT DESIGN · 2026 · FLUI DESIGN JAM

Dream Creatives – 1st Place Project of FLUI 2026

Dream Creatives loading page showing the redesigned hero experience.

LATEST UPDATE

Following FLUI Design Jam, Dream Creatives adopted our designs nearly in full, and the redesigned experience is now live on their website.

Timeline

February 2026
3 Day Design Jam

My Role

Project Manager
Organizer
Product Designer

Tools Used

Figma
FigJam
CapCut

Collaborators

Gia Lotfi-Pour
Ubin Jung
Hidayat Patil

Overview

Dream Creatives is an AI-powered photo booth experience that aims to redefine event photography. Our team was assigned to redesign their homepage and main user flow over three days.

The Problem

Dream Creatives’ existing site was built for a kiosk, not the web. On desktop, visitors had no clear understanding of what the product was, whether it was legitimate, or what to do next.

Our Approach

When we first looked at the website, we were all confused and lost, and had no clue where to begin. We started with an audit of the site for clarity.

Dream Creatives homepage audit

Initial audit of the existing kiosk-built experience

Methods

Heuristic review, user flow mapping, low-to-high fidelity wireframes.

Constraints

3 Day Design Jam, remote collaboration, and no direct access to users.

Challenge 01

Clarify the Product Experience

The Challenge

The homepage was built for a kiosk. On desktop, visitors landed with no context, no clear hierarchy, and no obvious next step. We needed to reframe it as a landing page that could welcome both first-timers and returning clients.

What we did

We redesigned the homepage with a scrollable layout and clearer navigation. We needed to keep in mind that the client asked for design that still spoke to both “luxury” and “corporate” users, but still welcomed new and first time users to the homepage.

Dream Creatives design system and style guide

Homepage redesign with scrollable layout and new design system

Challenge 02

Build Trust & Credibility

The Challenge

AI-generated photos of real people raise real questions about privacy and data use. Because of that, trust is non-negotiable. Without it, visitors hesitate and don’t take the next step.

What we did

We added a disclaimer page, trust bar, and pricing page to help bring more clarity and understanding to new and returning users around the pricing model and how information is used.

Dream Creatives disclaimer page

Disclaimer page and trust bar: making data policy impossible to miss

Pricing and FAQ page: removing uncertainty before it became a reason to leave

Challenge 03

Build a Community

The Challenge

People want to share their photos. The old site had no way to do that. We needed a community layer so Dream Creatives felt like somewhere to belong, not just a one-off service.

What we did

We revamped the public photo gallery so visitors can share and browse publicly, and added new CTAs and social proof touchpoints on the homepage to surface the community more prominently.

Dream Creatives building community

Revamped community gallery: keeping sharing inside the product, not pointing away from it

Final Thoughts

Final Dream Creatives homepage preview

Thoughts

On the whole, this was a crazy experience for me. My friend Gia & I joined with no previous hackathon/design jam experience, and rather low expectations.

I took on the project manager role and got to work with a team I didn’t fully know going in. Figuring out how we communicated, what we each needed, and how to keep things moving in a short window was a big part of the challenge.

That being said, we had the absolute best team, and a fantastic mentor. It was such a blast, and I’ve never felt so sleep deprived in my life ;)

If you’d like to hear more about the project and the experience, I’d love for you to reach out. You can also watch our video submission here, and if you’d like to see what FLUI is, here’s the link to their LinkedIn.