BRANDING · 2025 · STUDENT WORK

Odd Oat Co.

Timeline

September – November
2025

Skills

Visual Design
Branding
Design Systems

Tools Used

Figma
Adobe Illustrator

Project Overview

Odd Oat Co. is an Earth friendly oat milk brand, which focuses on sustainability, convenience, and unique flavours.

Why make an oat milk brand?

I like oat milk, and wanted to try experimenting with something new and fun for my branding class. I focused on using friendly language and eye-catching colours.

The Making of Odd Oat Co.

Before getting into the visuals, I seriously struggled with multiple parts of this project. I had a hard time making decisions around the mockups, the brand language, and when to keep iterating on small details versus when to move on.

It was really rewarding, though, to see all that time turn into something I’m proud of. It might not be the prettiest, but it was my first full branding project and I’m happy with how it turned out.

The Ugly

Odd Oat Co. logo and branding iterations: text variations, logomark with Earth Friendly Oat Milk tagline, and organic shape concept on cream background. Odd Oat Co. branding and packaging grid: carton designs, flavour cards, and Instagram mockups in blue, yellow, and pink variations. Odd Oat Co. carton mockup iterations: grid of design variations for Banana Bread, Strawberry Matcha, Original, Mocha, and Blueberry flavours with different colour bands and flavour tags. Cap carton labels design board: Odd Oat Co. carton mockups for left, front, and right views across Banana Bread, Maple Brown Sugar, Vanilla Strawberry, and Blueberry Muffin flavours.

Visual Identity

Here are some of my mockups for cartons, social media, extra assets, and a little logo animation.

Two Odd Oat Co. oat milk cartons in Banana Bread and Vanilla Strawberry flavours.
Odd Oat Co. branded truck on the street. Odd Oat Co. oat milk carton on a step ladder.
Odd Oat Co. social media and poster mockups: Instagram stories, yellow poster, Earth Friendly packaging, and brand card.
Odd Oat Co. colour palette: Almost Black, White, Buttery Yellow, Crescent Blue, Rosey Posey Pink, Choco Chip Brown. Odd Oat Co. carton mockups for Vanilla Strawberry, Banana Bread, Blueberry Muffin, and Maple Brown Sugar flavours.

Final Thoughts

This was mainly a showcase project for my branding class, but I had a lot of fun with it. I learned a lot about consistency in branding—keeping the same tone, colours, and visual language across cartons, social mockups, and other assets made the brand feel cohesive and recognizable. It was a great chance to experiment with something new and push the visual identity in a few different directions.